{"product_id":"cowl-neck-halter-ruched-mermaid-maxi-dress","title":"Elegant Cowl Neck Halter Ruched Mermaid Maxi Dress","description":"\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003eStep into pure sophistication with this stunning halter mermaid gown designed to highlight your curves while delivering effortless elegance. Featuring a graceful draped cowl neckline and sculpted ruched detailing through the hips, this dress ensures you look effortlessly poised and confident at every special event.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDraped Cowl Halter Neckline:\u003c\/strong\u003e Creates a fluid, flattering drape across the décolletage that frames your shoulders beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen Cowl Back:\u003c\/strong\u003e Sensual low-cut back with a streamlined center halter strap offers a striking 360-degree look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering Ruched Bodice:\u003c\/strong\u003e Gentle horizontal ruching along the waist and hips shapes and smooths the silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMermaid Maxi Hemline:\u003c\/strong\u003e Tailored close through the thigh before cascading into a subtle mermaid flare for fluid movement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eCrafted from a smooth, stretch-infused jersey knit that hugs the body comfortably without restricting movement. The fabric provides a soft, fluid drape and opaque finish. Designed for a bodycon, figure-skimming fit from bust to mid-thigh, releasing into a flared maxi length. If you are between sizes, we recommend sizing up for the most comfortable fit.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003eIdeal for black-tie galas, formal weddings, bridesmaid duties, prom, red carpet occasions, upscale cocktail parties, and anniversary dinners.\u003c\/p\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHips (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e31 - 33\u003c\/td\u003e\n\u003ctd\u003e23 - 25\u003c\/td\u003e\n\u003ctd\u003e33 - 35\u003c\/td\u003e\n\u003ctd\u003e58\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e33 - 35\u003c\/td\u003e\n\u003ctd\u003e25 - 27\u003c\/td\u003e\n\u003ctd\u003e35 - 37\u003c\/td\u003e\n\u003ctd\u003e58.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e35 - 37\u003c\/td\u003e\n\u003ctd\u003e27 - 29\u003c\/td\u003e\n\u003ctd\u003e37 - 39\u003c\/td\u003e\n\u003ctd\u003e59\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e37 - 40\u003c\/td\u003e\n\u003ctd\u003e29 - 32\u003c\/td\u003e\n\u003ctd\u003e39 - 42\u003c\/td\u003e\n\u003ctd\u003e59.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e40 - 43\u003c\/td\u003e\n\u003ctd\u003e32 - 35\u003c\/td\u003e\n\u003ctd\u003e42 - 45\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e43 - 46\u003c\/td\u003e\n\u003ctd\u003e35 - 38\u003c\/td\u003e\n\u003ctd\u003e45 - 48\u003c\/td\u003e\n\u003ctd\u003e60.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e46 - 49\u003c\/td\u003e\n\u003ctd\u003e38 - 41\u003c\/td\u003e\n\u003ctd\u003e48 - 51\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cem\u003eNote: Manual measurement may vary by 0.4-1.2 inches. Slim fit; size up if you prefer a less bodycon look.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eStyling \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eStyle with statement drop earrings, an elegant metallic clutch, and strappy heeled sandals to complement the dramatic neckline and low back. Hand wash cold or machine wash on a delicate cycle in a mesh laundry bag. Hang or lay flat to dry. Steam on low heat if needed.\u003c\/p\u003e","brand":"Olqessa","offers":[{"title":"Burgundy \/ XS","offer_id":59053744587100,"sku":"AKA0908165-BURGUNDY-XS-D5J","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ S","offer_id":59053744619868,"sku":"AKA0908165-BURGUNDY-S-6V8","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ M","offer_id":59053744652636,"sku":"AKA0908165-BURGUNDY-M-ZMT","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ L","offer_id":59053744685404,"sku":"AKA0908165-BURGUNDY-L-M60","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ XL","offer_id":59053744718172,"sku":"AKA0908165-BURGUNDY-XL-KUI","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 2XL","offer_id":59053744750940,"sku":"AKA0908165-BURGUNDY-2XL-UDL","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 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