{"product_id":"strapless-pleated-mermaid-gown-ruffle-hem","title":"Strapless Pleated Mermaid Gown with Ruffle Hem","description":"\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003eWhen the dress code calls for elegant impact, this strapless mermaid gown is designed to make the moment feel effortless. The smooth-looking fitted bodice balances the fluid pleated skirt, while the voluminous ruffle-style hem adds movement, dimension, and a memorable finish for formal occasions.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cp\u003eThis gown features a strapless straight neckline, a fitted upper body, and a drop-waist look that flows into a finely pleated skirt. The lower skirt is finished with layered petal-like ruffle detailing that creates soft volume and a statement silhouette. Visible seam shaping through the bodice helps create a clean, elongated line, and the back view appears to include a concealed closure for a polished look.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eThe fabric appears smooth and structured through the bodice, with a lightweight pleated skirt that moves beautifully. The hem is designed with airy, textured ruffle layers for added fullness. Fit appears slim through the bust, waist, and hips before flaring toward the bottom for a mermaid-inspired silhouette. Strapless neckline, sleeveless cut, floor-length finish, and solid-color design make it especially suited to elevated events. Best described as a slim fit; if between sizes and you prefer more room through the bust, consider sizing up.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003eIdeal for black-tie events, galas, weddings, formal receptions, engagement photos, and evening celebrations. Style the Ivory or Champagne options for bridal events or rehearsal dinners, the Sage for garden formals, the Burgundy for evening occasions, the Blush Pink for romantic parties, and the Black for classic after-dark dressing. Pair it with statement earrings, a delicate necklace, heeled sandals, and a compact clutch.\u003c\/p\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cp\u003eFit: Slim fit through the bodice with a flared mermaid-style skirt. If between sizes, consider sizing up for a more comfortable bust fit. Manual measurement may vary by 0.4-1.2 inches.\u003c\/p\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHip (in)\u003c\/th\u003e\n\u003cth\u003eLength (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e31.5\u003c\/td\u003e\n\u003ctd\u003e24.5\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e57.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e33.0\u003c\/td\u003e\n\u003ctd\u003e26.0\u003c\/td\u003e\n\u003ctd\u003e36.0\u003c\/td\u003e\n\u003ctd\u003e58.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e27.5\u003c\/td\u003e\n\u003ctd\u003e37.5\u003c\/td\u003e\n\u003ctd\u003e58.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e36.5\u003c\/td\u003e\n\u003ctd\u003e29.5\u003c\/td\u003e\n\u003ctd\u003e39.5\u003c\/td\u003e\n\u003ctd\u003e59.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e39.0\u003c\/td\u003e\n\u003ctd\u003e32.0\u003c\/td\u003e\n\u003ctd\u003e42.0\u003c\/td\u003e\n\u003ctd\u003e59.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e41.5\u003c\/td\u003e\n\u003ctd\u003e34.5\u003c\/td\u003e\n\u003ctd\u003e44.5\u003c\/td\u003e\n\u003ctd\u003e60.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e44.0\u003c\/td\u003e\n\u003ctd\u003e37.0\u003c\/td\u003e\n\u003ctd\u003e47.0\u003c\/td\u003e\n\u003ctd\u003e60.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eStyling \u0026amp; Care\u003c\/h3\u003e\u003cp\u003eFor a refined formal look, pair this gown with pearl or crystal jewelry, a sleek updo, and neutral or metallic heels. For cooler evenings, layer with a tailored wrap or cropped evening jacket. To help preserve the pleating and textured hem, handle with care and store hanging when possible. Gentle dry clean or specialist occasionwear care is recommended for best results. If you have any questions before or after purchase, our support team is here to help with sizing, styling, and order assistance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Ivory \/ XS","offer_id":58263056449884,"sku":"AKA0710013-IVORY-XS-V0V","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ S","offer_id":58263056482652,"sku":"AKA0710013-IVORY-S-X2B","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ M","offer_id":58263056515420,"sku":"AKA0710013-IVORY-M-C1G","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ L","offer_id":58263056548188,"sku":"AKA0710013-IVORY-L-MC2","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ XL","offer_id":58263056580956,"sku":"AKA0710013-IVORY-XL-4X5","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 2XL","offer_id":58263056613724,"sku":"AKA0710013-IVORY-2XL-LK6","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Ivory \/ 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